Defines how Shoesmith speaks, looks, and shows up across every channel.
DKS
Marketing
Duke Shoesmith
Duke owns brand voice, positioning, and marketing strategy across every channel — from Etsy listings to social content to long-form brand storytelling.
Responsibilities
What Duke owns.
- Brand narrative and marketing strategy
- Content creation and social distribution
- Campaign planning and execution
- Etsy shop and storefront optimization
- Marketing analytics and performance tracking
Core Skills
What Duke brings.
Produces and distributes content that builds audience and drives sales.
Plans, launches, and measures marketing campaigns from idea to result.
Maximizes visibility and conversion across Etsy and direct channels.