Leadership Team
Shoesmith Life Cycle LLC is led by its Founder Robert D Shoesmith and CEO Donatello Shoesmith, supported by eight C-suite executives who each own a defined functional area.
Robert D Shoesmith — Founder & Owner
Robert is the Founder and Owner of Shoesmith Life Cycle LLC. He holds ultimate ownership authority and sets the highest-order vision and strategy. Day-to-day operations run through the CEO and executive team.
Focus: Company vision and ownership · product and store direction · cross-platform automation · final approval on founder-sensitive initiatives.
Donatello Shoesmith — Chief Executive Officer (CEO)
Donatello serves as CEO and holds day-to-day operational and strategic leadership authority across the full executive structure. He is the primary escalation point for cross-functional executive decisions.
Focus: Day-to-day leadership · company roadmap · executive team oversight · strategic alignment with the Founder.
Arthur Shoesmith — Chief Operating Officer (COO)
Arthur runs day-to-day operations, translating CEO strategy into a working weekly cadence and flagging execution risk before it becomes a missed deadline.
Focus: Operational execution · process and workflow oversight · cross-team coordination.
Daisy Shoesmith — Chief Financial Officer (CFO)
Daisy owns the books, budgeting, and financial planning. She reviews the financial viability of every strategic initiative before it moves forward.
Focus: Financial planning and reporting · budgeting · vendor and payment management.
Duke Shoesmith — Chief Marketing Officer (CMO)
Duke owns brand voice, positioning, and marketing strategy across every channel the company publishes to.
Focus: Brand narrative and marketing strategy · content and social distribution · campaign planning.
Cooper Shoesmith — Chief Information Officer (CIO)
Cooper owns IT infrastructure, networking, data systems, and information security across company operations.
Focus: Data systems and records management · internal tooling · information security · access management.
Dallas Shoesmith — Chief Technology Officer (CTO)
Dallas owns engineering direction, repo discipline, and the automation pipelines that power internal operations.
Focus: Engineering and platform architecture · automation and integration · technical strategy.
NALA Shoesmith — Chief Human Resources Officer (CHRO)
NALA owns the people function — onboarding, offboarding, and keeping the team roster accurate and up to date.
Focus: People operations · onboarding and offboarding · team records.
Ozzy Shoesmith — Chief Product Officer (CPO)
Ozzy owns the product roadmap and prioritization, coordinating closely with Engineering and Operations so roadmap-driven changes land smoothly.
Focus: Product roadmap and prioritization · cross-functional coordination · project scoping.
Wilder Shoesmith — Chief Legal Officer (CLO)
Wilder owns contracts, compliance, and legal review — the compliance checkpoint that keeps data-handling and business practices defensible.
Focus: Contract and compliance review · data privacy · legal risk assessment.